“Get Kim Kardashian on the phone, pronto!”
A lot of places pay someone with a bazillion followers to post a selfie with a chocolate bar or whatever it is they need to promote. As much as we love influencers (and chocolate), that’s not how we roll. It's not how any influencer marketing agency should roll, but we're not here to judge.
Consumers aren’t idiots, they know when someone is being paid to talk about something.
That’s why we find the right people, with the right influence in the right places, to talk about things we believe they’re genuinely passionate about. Influencer marketing has changed from the old days, and we like to think here in Dubai, we're one step ahead.