Global waste management and recycling company Averda launched its new Used Cooking Oil (UCO) service in the UAE in March 2022. The service offers sustainable management of UCOs at hotels and big kitchens and supports the preservation and protection of the earth through the creation of biodiesel.
We needed a campaign that highlighted how Averda works with hotels to address the climate crisis. To do this, House of Comms leveraged our hospitality client network and partnered with Fairmont The Palm Hotel in Dubai to create a campaign around Earth Day on April 22, 2022.
We went into the kitchen of Fairmont The Palm to cover the behind-the-scenes efforts to collect and recycle UCO by Averda. Over 350 litres of cooking oil were collected by Averda on Earth day and repurposed as biodiesel. Each litre of repurposed oil helps mitigate 3 kgs of CO2.