Under Armour Challenge

Digital

Case
Study

4.5M

Paid Digital Impressions

27K

Clicks

285K

Video Views

2.1K

Sign Ups

Challenge

Our team was tasked with generating significant awareness and driving a high volume of sign-ups for the highly anticipated UA Fitness Challenge in the United Arab Emirates (UAE) for the Under Armour brand.

Solution

We implemented a comprehensive advertising strategy across two powerful platforms, Facebook and Instagram.
We employed a multi-faceted approach, using custom (database) targeting, interest-based targeting focused on fitness enthusiasts, and re-targeting tactics.
We utilized a diverse range of ad formats to create a captivating and engaging user experience.
Continuously monitoring and adapting to the nuances of each platform, our team actively optimized the campaign by making timely adjustments based on platform behaviour and user responses.

Impact

Our strategic approach and diligent execution yielded impressive results. We successfully generated unprecedented awareness for the UA Fitness Challenge in the UAE, capturing the attention of a substantial audience. Furthermore, the campaign delivered an outstanding volume of sign-ups, surpassing all KPIs.