Miral’s place as a leading developer in the UAE is clear to see just by looking at the success of their assets, but no one knows who or what Miral is! Our task was to craft an ownable positioning to communicate their varied offering and create a visual identity to bring it to life.
We hosted a series of workshops with key stakeholders to help identify who and what Miral is, and where they want to be in the future.
From there we crafted Miral’s new brand positioning, values, messaging, tone of voice and architecture which led onto a comms strategy for relaunching in market.
Refreshing Miral’s visual identity was an important next step in preparing for relaunch. We drew inspiration from the brand’s heritage and new positioning of ‘Architects of Curated Destinations’ to design a comprehensive brand manual and toolkit.