We were briefed to handle all external and internal communications for the first ever Gov Games, a sporting tournament for government departments across the world.
We developed a compressive, three-phased communications strategy igniting excitement for the first ever tournament of this kind. From stakeholder management, PR, influencer relations, web design, advertising, social media and live event coverage, we made sure this was the most talked about event in Dubai!
We deployed a live event team of content creators and publicists to the event to capture all of the action from the night and share with broadcast media, news and social media audiences worldwide.
Due to the global reach of our activity we attracted attention from around the world and even had international teams from the likes of the LAPD, NYPD and London Met entering!