Our task was to create widespread awareness about the importance of regular eye check-ups for children at a certain age. While at the same time, we needed to ensure there was an increase in appointment requests (conversions) for the client as well. Balancing both awareness and conversion objectives presented an exciting challenge.
Solution
Created a multi-platform advertising strategy to encompass a 6 week timeframe.
The platforms used included Instagram, Facebook and Google Search.
Our primary focus was to reach a broad audience and create mass awareness while simultaneously generating appointment requests.
We conducted extensive A/B testing on various creative assets to capture attention.
Which included various imagery, short-form and long-form copy options as well as bilingual content throughout.
Impact
The campaign delivered outstanding results, surpassing all expectations, and achieving significant impact within the six-week timeframe. With over 2.6M impressions and just under 1000 appointment requests, we not only met but surpassed our goals.
