Our task was to create widespread awareness about the importance of regular eye check-ups for children at a certain age. While at the same time, we needed to ensure there was an increase in appointment requests (conversions) for the client as well. Balancing both awareness and conversion objectives presented an exciting challenge.
The campaign delivered outstanding results, surpassing all expectations, and achieving significant impact within the six-week timeframe. With over 2.6M impressions and just under 1000 appointment requests, we not only met but surpassed our goals.