Budweiser Zero Launch in KSA

Support the launch of Budweiser Zero in the crowded non-alcoholic beverage market in KSA. 

• The zero-alcohol category in KSA is a crowded market, with many competitors, and to launch Budweiser Zero successfully in the busy market, we wanted​ them to stand out by bringing the Budweiser brand essence to the KSA audience: BudZero is more than just a drink.​​
• We developed a social media approach that rose awareness of the Budweiser Zero launch in KSA, educated audiences on the brand ethos and most importantly, drove customer interest to engage and purchase.​​
• We collaborated with local influencers to leverage our impact within KSA.​

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