World Games
When the World Games call, you better be ready
The Impact
2.91B
social media impressions
47M
social interactions during Games period
20K+
new followers
THE BRIEF
Create and execute all live coverage, social media deployment and community management for Special Olympics World Games Abu Dhabi 2019. No big deal!
THE THINKING
It goes beyond sport – we needed to capture all elements of the Games, from the Torch Run, Host Town programme and Opening Ceremony, throughout the Games themselves, until the Closing Ceremony, and showcase the true spirit of the Games, creating a Legacy in the region. Simple live coverage wouldn’t cut it.
THE WIN
- Content captured in real time across 24 Olympic Sports throughout the Games
- Opening and closing ceremonies tickets sold out
- Key hashtags trending throughout the lead-up to and during the Games