Under Armour: Train to Win

Supporting the underdog

Boxer winning pose
Man doing weighted running

Impressive stats

2M+

people reached

900K+

views

1K+

followers gained

THE BRIEF

Under Armour was seriously under-performing in the UAE when it came to brand recognition, ranking between ‘slightly familiar to not familiar’ levels. Eek. It was put to us to turn things around whilst sticking to some very tight global guidelines.

THE THINKING

It’s not just about using influencers, it’s using the right ones in the right way. And that’s what we did.

By focusing on smaller, authentic brand advocates and helping them to build their profiles, we created social media stars including the likes of Amy Jean Fox, Essa Ansari and Nicolas St-Maurice – all of them repping Under Armour throughout.

THE WIN

Our influencers published more than 600 images on their social media platforms, resulting in a cumulative reach of more than 150,000 people, which garnered an impressive 280,000 engagements and a whopping 3.5 MILLION impressions – mission accomplished.