Spinneys
Owning Christmas
Impressive stats
31k
shares, likes and engagements across the campaign
THE BRIEF
Get all eyes on the fabulous Spinneys Christmas range, highlighting the huge and delicious selection of products that make Spinneys the go-to festive supermarket.
THE THINKING
Everything we did had to be a festive home-cooked food overload: showing that there’s no better way to spend Christmas than at home, and there’s no better place to get your food than Spinneys.
First, we reached out to specially selected media partners and influencers. Then we recreated the classic festive season here in the UAE for them with festive cooking workshops, three-course dinners, personalized gifts, as well as chef profiling.
Oh, and did we mention we must have given out about a bazillion mince pies?
THE WIN
- Product placement in key lifestyle publications, including Ahlan! and Grazia
- Exclusive retail feature with Arabian Business highlighting the volume of festive products set to grace Spinneys’ shelves this Christmas
- Brought festive cheer to people young and old!