Building the hype for Keeping up with the Kardashians
total PR value
Drive tune-in for the one-off Keeping up with the Kardashians (KUWTK) 10thAnniversary Special, as well as hype for the all new S14 series on OSN.
Tying in with the global strategy of ‘Keep it Kardashian’, we developed a phased campaign around the idea of FOMO (Fear of Missing Out) to make the KUWTK 10th Anniversary Special and S14 must-watch viewing!
Core to our campaign was the idea of reflection. To truly celebrate, first we’ve gotta look back and appreciate the joy, hilarity and craziness of 10 years of the iconic show.
- Invited top lifestyle media and influencers to a special preview screening of the KUWTK 10thAnniversary Special at the super glamorous Jumeirah Zabeel Saray private cinema
- Placed talent Q&As with ultimate Kardashian Kween, Kim K, to secure two front covers and six double page spreads promoting the new series
- Inked a content partnership with Lovin’ Dubai and Lovin’ Saudi to create a series of listicle articles celebrating ten years of everyone’s favourite TV family!