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We partnered with Instagram and Facebook (no big deal, stay calm, everyone) to launch the global #SheMeansBusiness initiative in the Middle East, which was all about highlighting women using either platform to build their businesses.
This one was all about celebrating the ladies and how powerful and strong they are. We created a digital tidal wave of recognition for the women in the Middle East who were absolutely smashing everything they do, all supported with the #SheMeansBusiness message.
- Created a ‘Pay it Forward’ idea calling for women to share an Instagram post championing their inspirational female leader to create a digital roll on effect
- Secured top female content creators in the region to attend the panel discussion, including Huda + Mona Kattan and Rosmain Mani
- Positioned Instagram as an empowering place for female-owned businesses to connect and grow
- Celebrated awesome women in the Middle East bossing it!