Gov Games

Film, Cover, Create. Repeat.

gov games
gov games
gov games

The Impact


organic impressions on Instagram stories.


views on social and digital channels


followers on Instagram in under 11 weeks


To implement a robust 360 communications campaign for the first ever Gov Games. Slightly daunting, right? Wrong! We love this kinda stuff.


With so many services required, we had one dedicated team and an on-site bilingual project manager to ensure swift sign-offs and creative solutions were provided in real time across all project streams. We knew messaging and creative were key to build awareness across all comms platforms so this had to be bold – and bold it was.

We also hosted a special sneak-peek for media and influencers the day prior to the Gov Games opening, in order to give media the content and education around the event.


  • Over 850 pieces of coverage, including 50 pieces of broadcast coverage to raise awareness of the Gov Games on a local and regional level
  • Hosted more than 40 interviews with key stakeholders and sponsors of the Gov Games
  • More 11 million impressions across social and digital platforms through the campaign