Fujifilm X Walks
Creating awareness and passion amongst the UAE's photographers
budding photographers engaged
increase in social media followers
UAE sales increase
Create awareness for the Fujifilm X-Series range in the UAE and engage budding photographers in a creative way. Fun!
We went all in on emotion. Pictures are evocative, so our campaign should be too. We created a number of activations, both digital and on-ground, teaching keen snappers how take the perfect photograph.
- We created an exclusive Fujifilm X Photo walks club
- We uncovered underground hidden gems across the UAE and showed them how to the perfect shot each time
- Started in Dubai and rolled out in more than five other markets Club
- Brought together individuals who were truly passionate about photography and are now brand loyal to Fujifilm as a result