Create a buzz with an integrated approach
attendees secured from Facebook alone
Some people might think gas and oil is dull. Not us. With ENOC, we had to use digital platforms to create buzz, build anticipation and drive applications for the ENOC Energy Scholarship at Heriot-Watt University Dubai.
We created an evocative and emotional campaign that spoke the language of our young target audience, combining direct, social and paid media. We also made sure we drove applications by creating an extremely user-friendly, purpose-built microsite with the youngsters’ user journey always front of mind.
- Achieved 360,000 impressions across Facebook, LinkedIn and Instagram, as well as gaining over 1,000 Facebook event responses for a student open day held at ENOC headquarters, resulting in 40% attendance rate
- 3 x scholarships awarded to applicants, with the programme set to run again next year