ENOC

Create a buzz with an integrated approach

ENOC infographic
Landing page artwork

The Impact

36k

Facebook impressions

1000+

attendees secured from Facebook alone

360k

total impressions

THE BRIEF

Some people might think gas and oil is dull. Not us. With ENOC, we had to use digital platforms to create buzz, build anticipation and drive applications for the ENOC Energy Scholarship at Hariot-Watt University, Dubai.

THE THINKING

We created an evocative and emotional campaign that spoke the language of our young target audience, combining direct, social and paid media. We also made sure we drove applications by creating an extremely user-friendly, purpose-built microsite with the youngsters’ user journey always front of mind.

The Win

  • Achieved 360,000 impressions across Facebook, LinkedIn and Instagram, as well as gaining over 1,000 Facebook event responses for a student open day held at ENOC headquarters, resulting in 40% attendance rate
  • 3 x scholarships awarded to applicants, with the programme set to run again next year