Positioning Acer as one of the leading tech brands of choice in the Middle East.
social media impressions in one year
increase in social media followers
Acer needed to increase brand awareness across PR and social. So it was up to us to generate buzz and excitement around their large product portfolio and make sure everyone saw Acer as the tech brand of choice in the Middle East.
We launched a year-long integrated PR and social campaign with a number of highly targeted communications – all at the relevant moments for our audience.
- Increased quality coverage in English and Arabic tech, trade and business media across the UAE
- Re-invented Acer’s social media channels, using content created in house by yours truly
- From the consistently high consumer coverage and feedback we’ve received over the past 12 months, Acer is now seen as one of the leading tech brands in the Middle East.