It’s all well and good having a great idea or a great message, even a world-changing one. But if you don’t plan how that message is going to reach people, or have long-term lasting effects, you’re not going to get very far.
We like to make sure messages hit the right people, at the right time, in a contextually relevant way. We plan, plan and plan again until we know it will.
Comms planning done right is so, so essential: so make sure your comms planning agency know what they're doing (we do).