Under Armour: Train to Win
Supporting the underdog
Under Armour was seriously under-performing in the UAE when it came to brand recognition, ranking between ‘slightly familiar to not familiar’ levels. Eek. It was put to us to turn things around whilst sticking to some very tight global guidelines.
It’s not just about using influencers, it’s using the right ones in the right way. And that’s what we did.
By focusing on smaller, authentic brand advocates and helping them to build their profiles, we created social media stars including the likes of Amy Jean Fox, Essa Ansari and Nicolas St-Maurice – all of them repping Under Armour throughout.
Our influencers published more than 600 images on their social media platforms, resulting in a cumulative reach of more than 150,000 people, which garnered an impressive 280,000 engagements and a whopping 3.5 MILLION impressions – mission accomplished.