Souk Al Bahar
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THE BRIEF
Undiscovered gem of Downtown Dubai - ‘Fine dining with the finest view’. Popularity of Souk Al Bahar has slowed amongst residents and low awareness of offering. Visiting tourists don’t realise they have left The Dubai Mall. Return visitors head straight to their restaurant, without considering any of the other outlets. Other tenants are missing out. With new and exciting restaurant concepts, Souk Al Bahar should now be given some attention and promoted as ‘the best dining destination’ in Downtown Dubai. There is a need for a marketing campaign to reignite the consumer’s passion for Souk Al Bahar and make it a popular destination once again.
THE THINKING
- We need to start driving more footfall and sales and increase awareness of the property and its offering. We need people to fall in love with Souk Al Bahar all over again.
- Whether you visit Downtown Dubai as a tourist or a resident, while the sights and offering are incredible, the volume of people and franticness can be overwhelming.
- When visiting as a tourist or resident, Souk Al Bahar offers a retreat from everyday life and stresses, where the extraordinary comes to life.
- We take you on a journey, inspire and surprise you with our wide variety of choice at a truly amazing and unique location, in a calm and vibrant environment. We will attract you, delight you and captivate you with our unique fusion of old and new architecture and design, adding a spark of magic to your experience. Position Souk Al Bahar as a retreat from everyday life and stresses, where the extraordinary comes to life.