Search Engine Marketing is the method used to get visibility on a search engine results page (SERP) with the aim of driving qualified traffic to a site. It is based on a Pay-Per-Click model where the advertiser only pays the search engine when an interaction or click has been made on the ad, driving the user to the site.
Search Engine Marketing is one of the most cost-effective methods of advertising as you only pay when the user clicks with the intention of going to your site. This is only after you have chosen for your ad to be shown against relevant keywords to your business or service that the user has searched for.
At HOC we help clients to better understand and appreciate the importance of Pay-Per-Click Advertising (PPC), and how it can be used to effectively drive quality traffic to their website.
We can discuss all elements including: