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Home  |  Training  |  Digital Curriculum  |  Digital Marketing "The Basics"

Digital Marketing (also known as Online Marketing, Internet Marketing or Web Marketing) is a collective name for marketing activity carried out online, as opposed to traditional marketing activity which is carried out through print media, live promotions, TV or radio ads. Digital Marketing describes how organizations advertise to consumers through computers, tablets, smart phones and mobile phones.

Effective digital marketing is helping organizations generate revenue streams based on a range of channels and also helps to develop brand awareness. In comparison to traditional marketing methods, digital marketing offers tangible cost advantages, as well as accurate audience targeting and detailed reporting and analysis.

All current innovation in marketing is through digital channels. At HOC we work with and educate our clients on the power of digital and how organizations can now leverage opportunities for customer engagement as the traditional relationship between organizations and customers evolves and changes. 

 

We can help get clients started on the road to implementing effective digital marketing campaigns. Working through our “Digital Marketing Basics” at HOC. 

We introduce the foundational aspects of digital marketing and cover areas including: 

  • Search
  • Digital display
  • Email marketing
  • Social media marketing
  • Mobile marketing
  • Web analytics


At HOC we use effective illustrations and relevant, practical examples and case studies to bring the concepts and ideas to life. 

 

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