It is fundamental to use Google Analytics. It provides an in-depth insight into what’s happening on your website. Analytics not only tracks onsitetraffic, but can track visitors from all referrers, including search engines and social networks, direct visits and referring sites. It also monitors display advertising, pay-per-click activity, email marketing engagement and digital collateral.
Google Analytics is a fantastic tool, but to get the most from it to get more commercial value from your digital marketing needs careful setup. At HOC we can take you through the steps to customize it for your business.