Now that Snapchat has grown up, it’s so much more that sexting and messing about with friends.
Following the latest upgrade“Chat 2.0”, Snapchat now allows you to create your own Geofilter. These are a fun way to share where in world you are through filter overlays on your Snaps. These Geofilters are specific to you, your business or community. If you have location services and Filters enabled, Geofilters appear at thousands of places around the world.
As defined by Snapchat “Geofilters are dynamic art for different places”
There are two types:
- Community Geofilters:Artists and designers are encouraged to createand submit a Community Geofilter for their city, university, a local landmark, or another publiclocation. No brand logos allowed
- On-Demand Geofilters: Businesses and individuals alike can purchaseOn-Demand Geofilters for their event, business, or a specific location. Brand logos and trademarks are permitted.
Here at House of Comms we can help you create a Geofilter specific to your needs. Whether it’s a birthday party, an upcoming wedding, an outdoor concert or a restaurant launch we can create the Geofilter, which will make it easy for you to share with your friends and let your snapchatters send your messages to their friends too.
Just to differentiate a Personal Geofilter is a personal event; these can be used at private locations, like your home. Personal Geofilters are prohibited from using business logos or branding.Business Geofilters promote a business or a brand. These are ideal if you want to promote specific events or promotions. It’s really important that Business Geofilters adhere to Snapchats guidelines, but we will sort that for you!
If your behind the curve and still have to fully embrace Snapchat for your business, it’s important to identify your objectives so you can maximise the opportunity. Snapchat is a great tool to leverage engagement with your target audience, give them direct access to your event from anywhere in the world.
Get in touch with us today to see how we can help create your GeoFilter.