Instagram is adding the feature for you to view stories on desktop and mobile web, before it was only available on its mobile app.
Instagram Stories has gone from strength to strength since its launch in 2016 and this has had a direct impact on Snapchat. Instagram receives over 250 million daily users while Snapchat receives over 173 million. We have certainly noticed a decline in Snapchat usage around the office. Techchurch reported back in February that Snapchat growth has slowed 82% since Instagram stories was launched.
This week Instagram is adding the feature for you to view stories on desktop and mobile web, before it was only available on its mobile app. Instead of the regular tap left or right to move between posts and stories, Instagram is adding arrows for easy navigation.
At the first rollout, we will be able to see the stories from mobile web and desktop posted by our followers but soon we will also have an option to post stories directly from mobile web browsers. Instagram also says it has no plans to let users upload their photos or stories from the desktop as of now. The new uploading feature is expected to arrive the next few months.
This is an interesting move by the social media giants. With 80% of its users from outside of the U.S., this may be a move with serious impetus and can have a positive influence on the platform’s advertising income.