Home  |  About Us  |  Blog  |  FACEBOOK TO INVEST $1 BILLION…

FACEBOOK TO INVEST $1 BILLION ON VIDEO

by House Of Comms



574

FACEBOOK TO INVEST $1 BILLION ON VIDEO
  • 11

  • 09

  • 2017

We have all seen the huge rise in video consumption on Facebook. It’s a trend that has no signs of peaking just yet.

There was talk among the experts last week that Facebook is reportedly prepared to spend up to $1 billion on video as part of its long awaited move into original content.

This will be a relief for many media companies that have found huge audiences on Facebook but have been finding it hard to monotise.  

That started to change about a year ago when Facebook launched its Live video project with some media partners who were paid to produce content. Now, Facebook Watch features a variety of partners who are receiving payments for original video.

Watch so far has been a relatively small experiment, but $1 billion is a nice chunk of cash so watch this space.

Need help with your Social Media Marketing in Dubai / Abu Dhabi? We would love to hear from you.

Email talk@houseofcomms.com to learn more.