We have all seen the huge rise in video consumption on Facebook. It’s a trend that has no signs of peaking just yet.
There was talk among the experts last week that Facebook is reportedly prepared to spend up to $1 billion on video as part of its long awaited move into original content.
This will be a relief for many media companies that have found huge audiences on Facebook but have been finding it hard to monotise.
That started to change about a year ago when Facebook launched its Live video project with some media partners who were paid to produce content. Now, Facebook Watch features a variety of partners who are receiving payments for original video.
Watch so far has been a relatively small experiment, but $1 billion is a nice chunk of cash so watch this space.
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